Odie Senesh

MODA MATCH - Fashion App

Creative Director & Product Manager

I Was The Art Director & Product Manager of “Moda-Match,” an

E- Commerce web-based application of virtual fitting rooms,

a fashion e- commerce brand.

Among other engagements, My Duties and responsibilities included

Brand development and storytelling, Supervision of visual language,

marketing communication, Recruitment: animation teams, fundraising,

graphic design, influencers and social media specialists, Working with

the engineering team to visualize the algorithms into accurate fashion

fittings and fabrications, Website quality assurance, Garments quality

control, Art direction of lookbooks and editorial photo shoots: from

concept to budget and production, Funding - investor relations and

pitching to companies such as ASOS, Adika & Castro.

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